Can’t Afford Popcorn :(
8 Apr

As part of a post-Lent celebration (which also involved spending £3 on an *amazing* vintage-style tea tray in my favourite charity shop) I finally saw Tim Burton’s Alice in Wonderland on Saturday and I have to say, contrary to the views of almost everyone I’ve spoken to, that I absolutely loved it. It was a complete feast for the eyes – the setting, the costumes (drool, drool and more drool) and the make-up were all totally incredible and the acting wasn’t half bad either. I particularly enjoyed Helena Bonham Carter who portrayed a hilarious yet simultaneously pretty darn scary Red Queen.
What disappointed me about the evening had nothing to do with the film itself, but with the price of the cinema experience (there’s a surprise). The movie has been out for a while now, which meant that my boyfriend and I had to clench our teeth, tighten our fists and grudgingly enter the hallowed halls of one of Edinburgh’s big multiplex cinemas to see it. In terms of costs I was by no means expecting miracles but it nevertheless came as quite a shock to be hit with a single ticket price of £10.60. I mean, seriously, just where do they get off!? Ponder, if you will, the sheer pulse of human traffic throbbing across the threshold of these places up and down the country on a typical Saturday evening. If each person pays, as we did, around £10, the profits accruing to those at the top of the picture house tree completely escape my imagination. Even the thought makes my blood boil, especially when there are so many small, independent cinemas visibly struggling to get by at the moment (if you are ever in the Edinburgh vicinity do please visit the Dominion cinema in Morningside – leather couches, reclining seats and a jolly barman with a *bow tie*, all on the cheap). I would without question have gone to one of these over the big branch, but sadly it wasn’t an option on Saturday. I instead paid the snotty, poloshirt-clad cashier with gritted teeth and spent most of the trailer time inwardly huffing about how ridiculous an expense the cinema has become.
It’s true when you think about it. When I was a student, the cinema was a cheap and cheerful alternative to a night out at the weekends. The cost of a ticket was roughly the same as that of two drinks, and if you didn’t buy any snacks the whole evening would set you back less than a fiver. With the incessant hiking in prices, however, it’s probably a lot cheaper nowadays to get ingloriously drunk than it is to see a new film (something about typing that sentence just made me feel queasy). What a great message to send to young people – ‘oh don’t worry about expanding your horizons kids, better to buy some cheap cider and get off your faces instead’. It’s my guess that the cinema is just a no-go zone for many people these days, and I wince at the thought of how much it costs for a family of four or five. After my experience on Saturday I can’t say that I’m overly enthusiastic about the idea of rushing back there this weekend myself. It’s so painfully disappointing to witness what was once a completely affordable means of entertainment become so inaccessible that I almost can’t watch anymore. I’m just glad that this time I enjoyed the film – paying £10.60 for two hours of dark room boredom would have left a particularly sour taste in my mouth.
Image above courtesy of Flickr – Wahlander.





